The Lovemarks Effect Winning in the Consumer Revolution Kevin Roberts [pdf]
The Lovemarks Effect: Winning in the Consumer Revolution - Kevin Roberts [pdf]
A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.
In 2000, Kevin Roberts, CEO Worldwide of ideas company Saatchi and Saatchi said that brands were running out of juice. In Lovemarks: the future beyond brands, Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional connections with consumers. The response to the book was electric. Now in 16 languages, Lovemarks has generated a wave of consumer conversations stretching over 100-plus countries.
In this follow-up book, The Lovemarks Effect: Winning in the Consumer Revolution, the people speak: consumers, owners, and marketers show the impact of Lovemarks on their lives, their businesses, and their aspirations. How consumers feel about your company—their emotional connection to you—is what now determines success. The Lovemarks Effect: Winning in the Consumer Revolution offers instruction and inspiration about creating emotional connections and winning in a consumer-empowered future.
From the aisles of the in-store experience to the power of sustainable design, from Lovemarks research to consumer stories, The Lovemarks Effect is a joyride through the evolving business landscape.
"When Saatchi and Saatchi CEO Kevin Roberts first introduced the
concept of Lovemarks -- those products and services that have
established an emotional connection with their users and consumers that
inspires loyalty beyond reason -- the notion seemed intuitively sound.
But the question that remained to be answered was how this concept would
work in the real world. Was it something that could be measured or just
more Madison Avenue feel-good fluff? He's answered those questions and
his critics in a compelling fashion with his sequel, The Lovemarks
Effect: Winning in the Consumer Revolution. Roberts demonstrates exactly
how Lovemarks work in the marketplace by taking the reader on a tour of
Lovemarks as seen through the eyes, ears and hearts of the CEOs and
marketers who have the used the power of emotion to connect with their
consumers. Equally important, he engages the reader in a user-friendly
conversation about the research that offers proof positive that
Lovemarks exist, can be measured and do make a difference. It's an
enjoyable read crammed with illuminating insights."
"The other reviewers have done a fantastic job of getting to the essence
of the book, so I will just add a couple of anecdotal remarks. I purchased
this book after it was recommended by promotion guru, Lee Hunt. I expected
it to be informative but the book has exceeded my expectations in terms of its
breadth, its design, its interactive quality, and its visual appeal. The book
brilliantly manages to steer clear of any didactic rhetoric and is infused with
poetic moments, 'love bites' and case studies on effective brand building. This
book is a must read, as is Kevin Roberts' Amazon blog."
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