Ken McCarthy (System Seminar) Mike Marshal Memorial
A very special System Seminar
The view from the top…
Conversations with remarkable marketers
Here’s your Mastermind team…
Ken organized and sponsored the first conference ever held on the money-making potential of the World Wide Web back in 1994. In an article published last year, Time Magazine credited him with being the first person to recognize the clickthrough rate as the key metric to making the Internet commercially viable.
E-mail marketing, banner ads, sequential auto-responders, A/B split tests, pay-per-click advertising, audio ads, video ads, the potential of mobile – and more – were all presented at his seminars, months, and in come cases years, before they became common practice. If you’re doing Internet marketing, you’re literally following the trails he and his colleagues blazed.
Since the beginning, Ken’s favorite thing to do is shine the light on “the best and the brightest.”
He says: “No one can know it all. Certainly not today. The idea that one ‘guru’ or method can be the source of all wisdom is nuts. The name of the game is to cast your net as wide as possible and tap into as many great minds as you can absorb. It’s the ‘old fashioned’ mastermind concept and it works as well today as it did when Napoleon Hill introduced it in THINK AND GROW RICH”
Mike is a rare bird in Internet marketing. He doesn’t speak at seminars or do interviews.
I know because I asked him every year for ten plus years and he always said “no.” But when I told him about our fundraising effort, his answer was an instant YES!
You may not recognize Mike’s name, but you will absolutely recognize his company: Wordtracker, the tool that has launched, tweaked and added huge profits to countless thousands of Internet businesses.
So who is this “masked man” who has quietly done so much for so many for so long? You’re going to find out on this call.
I often recommend that people listen to good calls at least twice. This one, I’ve got to insist. And make sure you’ve got a pen and paper handy.
Somehow Mike accomplished a Star Wars-style “Jedi Mind Trick” and packed a weekend’s worth of insight, tools and immediately actionable ideas into our one hour call. This one is a real mind expander.
(Imagine getting a guitar lesson from Keith Richards or doing a basketball clinic with Michael Jordan.)
Click here to listen to the call with Ken and Mike
Glenn LivingstonGlenn Livingston
Glenn knows more about picking lucrative niche markets than anyone on earth. A PhD. in psychology, he’s combined his own entrepreneurial experience with a knack for creating business systems to create the industry “gold standard” method for finding and exploiting lucrative online niches that others overlook.
Glenn and I are going to talk about how to enter new markets on the right foot, right off the bat and win regardless of where you’re starting or what resources you have.
Click here to listen to the call with Ken and Glenn
Brian’s email is “T-Rex” and besides the humor, there’s a lot of truth in that handle. He’s the only person I know with enough “juice” to get me, Dan Kennedy, Jay Abraham, Gary Bencivenga, and Greg Renker all in the same place at the same time. The one-time-only event Brian put on last year – “Titan’s of Direct Response” – was easily the best conference on direct response advertising in the last ten years, maybe ever.
Brian moves numbers that other entrepreneurs can only dream about. Working with direct marketing legend and mentor Marty Edelston, he was responsible for billions of dollars in sales – real “the cash register rang” sales – for Boardroom and Bottom Line.
Though he cut his teeth in the tough-as-nails world of direct mail, Brian also mastered the infomerical format (to the tune of hundreds of millions of dollars in sales) and is completely fluent in Internet too.
Everybody talks about multi-channel marketing. Notice that I said “talks.” I know very few who actually do it successfully and there’s practically no one who can accurately say they’ve done well over $100,000,000 in sales in three different channels – direct mail, TV and Internet. When you get a chance to listen to what someone like Brian has to say, definitely take it.
Click here to listen to the call with Ken and Brian
Like many in this lineup, Gauher is not just a veteran and top performer, he’s also someone who has blazed trails for thousands of entrepreneurs online.
Among other things, Gauher is a master of CPA – cost per action – and was the first to create a systematic approach to this highly lucrative, but little understood niche in Internet marketing.
Along the way, he’s tested literally hundreds of traffic and conversion methods, networked with the top minds in the business, and has become one of the industry’s “go to” guys for real world Internet marketing education.
During this call, Gauher and I will talk about at least one – but probably a lot more – traffic generation techniques you’ve never heard of – but could be using very profitably. No one has researched, tested and compared notes about more traffic sources than Gauher.
Click here to listen to the call with Ken and Gauher
Drayton doesn’t cross the Atlantic from his home in London very often. He doesn’t have to.
His landmark book “Common Sense Direct and Digital Marketing” has been the bestselling book in Europe on the subject for over thirty years.
From “minus nothing”, he and his partners went from being so broke they had to get credit at the local pub to serve their prospects sandwiches to having the biggest direct marketing agency in England. The whole process took only three and half years.
Advertising giant David Ogilvy thought so highly of the firm he bought it and thought so highly of Drayton he put him in charge of direct marketing for Ogilvy Mather worldwide.
Drayton does a better job of explaining – and executing on – direct marketing principles than anyone I know. And he insists on keeping things simple and down-to-earth. If you think it’s all about tech, think again. Tech changes practically every season. The principles behind “home run” marketing success stories do not change. Ever. Master the principles and master your destiny.
Click here to listen to the call with Ken and Drayton
Lloyd is two time world champion in Brazilian Ju-Jistu and has won several national championships in martial arts. He also trains and coaches other champions and professional fighters and operates a 10,000 square foot martial arts training facility in his home state of Maryland.
Lloyd’s other passion is marketing and he has created several six and seven figure a year businesses as well as coached martial arts school owners and others to do the same.
Had he decided to be a public Internet “guru”, Lloyd would be one of the very best. He brings the same level of drive and focus on the fundamentals he uses to win in the ring to his businesses and like all great coaches he has a gift for drilling down on what’s needed to win and makes sure his students “get” it.
Lloyd and I are going to talk about the three things you absolutely must do to succeed in business that practically no one does. Get them right and it’s hard to lose. Fail to do them and winning is all-but-impossible.
Click here to listen to the call with Ken and Lloyd
Have you ever spent $25,000 on a single ad buy? How about $100,000? How about doing that daily? Greg buys more traffic than any Internet marketer I know and to do that he’s had to sharpen his ad making and tracking and testing skills to a degree few Internet marketers can imagine.
Greg’s no flash in the pan either. He’d been operating at this level for more than the five years I’ve known him and he’s been perfecting his systems for more than ten.
Greg and I are going to talk about the fine points and tricks of the trade he’s learned from spending and tracking the results of millions of dollars worth of Internet traffic. Very, very few people can talk credibly about this topic because very few do it. You will learn things from Greg about online marketing you literally cannot learn anywhere else.
Click here to listen to the call with Ken and Greg
Perry was the first to “crack the code” on Google AdWords and helped launch the online gold rush that is still making people rich to this day. He followed that up with the first comprehensive training on how to win with Facebook advertising.
Along the way he’s built his own substantial business and consulted with hundreds of successful online entrepreneurs including several seven- and even eight-figure-a-year businesses.
And he’s not one of those “stand on the stage and flap his jaws” kind of guy. He actually rolls up his sleeves and gets into the “nuts and bolts” of his clients businesses and campaigns.
I don’t know anyone who has looked “under the hood” of more real Internet businesses than Perry.
Are you itching to have a big success online? Not just make some money, but have a massive, over-sized, cash-spewing hit. More than anyone else I know, Perry knows what it takes to do this. Strangely, few of the “gurus” will share this info with you. Maybe they’re afraid the details of what it takes are not “glamorous” enough. In this call, Perry and I get into the real meat of this matter like no one else has ever done before.
Click here to listen to the call with Ken and Perry
Ben has been designing web sites for clients since 1994. In 2009, after taking a System Seminar he had the guts to throw away everything he learned and start all over from scratch using direct response principles. There is no web designer on the planet who thinks harder about direct response than Ben.
Ben and I are going to talk about the “end of web design” which he says is here now. What’s going to replace it? That’s what the call is about.
Click here to listen to the call with Ken and Ben
Recently, at one of his seminars, Dan Kennedy mentioned a few of the newsletters he makes sure that he reads every month. One of the few he highlighted comes from Doberman Dan.
Who the heck is Doberman Dan?
One of Gary Halbert’s proteges, Dan Gallapoo is a guitar-playing, Doberman-loving, master copywriter who has been marketing online for twice as long as the average Internet “guru” – but he’s never given up his love of offline lead generation and conversion.
Did you know that there is a simple, automated way to generate leads that lets you go around your AdWords and Facebook competitors – and produces higher quality leads often at a lower cost? In this call, Dan and I got into the “nuts and bolts” of this tried-and-true – but little known – system.
Click here to listen to the call with Ken and Dan
Ben Settle is living every writer’s dream. He writes a little direct response ad copy every morning – which is more than enough to pay the bills – and then he goes and plays. In his other life, among other things, Ben is a novelist and author of “Vampire Apocalypse” and “Zombie Cop.”
Ben’s one of my favorite people to talk with about copywriting and marketing. He’s also the author of one of my all-time favorite books on copywriting: “The Copywriting Grab Bag” (which last time I looked sells for $127.43 and up on Amazon.)
On this call, Ben dropped the name of a book that you absolutely must have if you’re a copywriter, entrepreneur, business owner, or anyone else on this planet who needs to get things done. Ben and I riffed about all kinds of things. If you’d like to be a “fly on the wall” as two veteran copywriters talk shop, this will be fun.
Click here to listen to the call with Ken and Ben
So you want to be a copywriter? Are you prepared to spend years and thousands of dollars on courses and mentoring to achieve your goal?
Great news. You don’t have to.
Dan was a Hawaii surfer dude who heard that copywriting was a good way to make money. He didn’t have any money and didn’t know any copywriters so he took an “Obvious Adams” approach to the business.
With just one book, one piece of self-training advice and one client-finding technique, he raised himself from a struggling ‘newbie’ to a star in the business. In this call, we lay out the surprisingly simple method Dan used to achieve his career breakthrough.
Bonus: Using just one technique I showed him, Dan beat the new-customer acquisition control of a major publisher by 700%.
If you don’t know direct response, that’s like hitting a grand slam with the bases loaded at the bottom of the ninth in the World Series and then throwing the winning pass for the Super Bowl and then winning the NBA MVP award in the playoffs. This is a call not to miss.
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