Finish Your Damn Book Paul Jarvis and Jason SurfrApp

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Finish Your Damn Book -  Paul Jarvis and Jason SurfrApp

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“Almost everyone has thought about writing a book. Some even have a draft on their hard drive or in a notebook. Unfortunately, that's where almost everyone stops. Finish Your Damn Book is a bold, generous push from Paul Jarvis and Jason SurfrApp, two guys that have broken through that barrier, finished their books and shipped their art, over and over.”

Ever notice how there’s a lot more people that say they’re going to write a book than there are people that have actually written a book?

That’s because book writing is romanticized as some super creative thing that only people directly connected with their muse do. In reality though, writing a book is simply a matter of putting a lot of little steps together into one massive plan.

And the good thing is, none of those steps, once you know them, are tremendously hard to do.

That’s why we created the Finish Your Damn Book course. We’ve both been there on the “I want to write a book” side and then on the “I’ve written and released a book” side. And that’s where we want to help you. We want you to join us on the finished book side.

This self-led course is for you if:

   You’re down to do a lot of research, evaluating and incremental steps.
   You’re ok to get ideas down that aren’t polished at first, and increment your greatness.
   You aren’t afraid of experimenting, pushing bound aries and asking yourself hard questions about  your writing.

This self-led is NOT for you if:

   You don’t want to work, you just want to add “Bestselling author” to your bio.
   You equate simple answers with easy answers.
   You don’t care about what you write or your audience, you just want a vanity project.

We’ve both used the exact steps and process we teach to launch bestselling books and books that have made more than $80k before their launch!

We know this course works because it’s what we both do to take ideas about books to released books.

Who made this course?!
Paul Jarvis & Jason SurfrApp

We’re Paul Jarvis and Jason SurfrApp - writers of books. We’ve both spent years focused on self-publishing and writing, not as full-time jobs but on the side.

Paul Jarvis is a best selling author of 5 books (and more than 100,000 copies) and is routinely featured on Inc., Forbes, Fast Company, The Next Web, LifeHacker and more. He went from zero to bestseller in 2 years.

Jason SurfrApp is the unconventional entrepreneur who created IWearYourShirt, a marketing company that generated over $1,000,000 and was featured on The Today Show, CBS Evening News, CNN and more. He also sold his last name twice and recently wrote a book that was completely funded by 204 sponsors.

Our only goal with this course is to see you write and release your book. Join us today!

We break your book writing down into 10, easy to follow lessons:

Define your intentions, topic & audience
The easiest way to get from book idea to book launch is to start with why you want to write a book.

Become an idea machine & master framer
Writing needs to be broken up into two very separate and very distinct practices: brainstorming, where no idea is a bad idea, and framing, where you edit/critique what’s already written.

First drafts & storytelling
Do you know what all first drafts have in common, whether they’re from an unknown, unpublished author or from a best-selling, famous-as-all-get-out author?

Build your audience
If you think you’ll worry about promotion once the book is launched, you’ll be way behind the game. So you need to start telling people about your book, what the premise is, and why they should be excited about it well before it’s even finished.

Iterations & editing
Clarity and bravery happen in small iterations. Now’s the time to take that first draft and start making it into your masterpiece.

Pricing & tiered pricing
There are so many models for pricing a book it can be dizzying. Really, it comes down to two factors: What do you feel comfortable charging? What does your audience feel comfortable paying?

Writing software & formatting
The best tool for writing your book is the writing tool you’re most comfortable using. Especially when writing a draft, the software isn’t as important as the writing is.

Platform + distribution
Go through each platform and set up your book well ahead of time to make sure you understand each step and test how it works, or just choose a distributor.

Crafting a sales page
Your sales page should be 100% focused on your book. That means no massive sidebars with links to other parts of your site if you can help it, no blog post comments at the bottom, nothing but book information and purchasing buttons.

Tell the world about your book! This is both exciting and scary. It’s also the most overwhelming part of the process, as there tends to be a lot to get done beyond just hitting the “publish” button.



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